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Are these ads really following you?

Have you ever wondered how some ads can follow you? When you browse all the new clothes on Uniqlo and…

IKEA with its sleepiest print ad ever!

IKEA has long been a furniture brand that always think outside the box. IKEA is chasing an omnichannel business model…

‘Personal touchpoints’ in the era of digital transformation

Brands can lose their customer intimacy when there is little or no customer interaction. Digital experience via a website platform…

Sephora goes on a digital transformation, an explosion in cosmetics industry

Sephora has always been  successfully creating omnichannel marketing that provides customers with a completely seamless and integrated shopping experience. In…

Virtual Reality singers V.S real singers

Technology and social network explosion has created Virtual Reality (VR) singers on Youtube (Vtuber), who are making a close competition…

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